Last week we brought you news that an IKEA ad featuring two men holding hands had drawn a muted response from the Italian public, yet had provoked the wrath of one national tabloid. This generated a discussion in the comments about other ads that people have seen, from print ads and television ads, that feature LGBTs. With that in mind, below are a few ads with LGBT people in them that you may or may not have seen. While some certainly fall short of ideal portrayals, others have been more thoughtful.
First, here's a collection of ads by jewelery maker D&G:
Here's one ad from Korea in which a girl laments how the good men are always taken and the perfect men are always gay, but luckily she's got plenty of phone minutes to chat to her girlfriends about it:
This next video comes from Israel and is targeted as gay Israeli youth. It features a song by Ivri Lider, widely considered one of Israel's foremost contemporary music stars who also just happens to be openly gay himself:
The following ad is from a campaign from Levi. Now, you might have thought you'd already seen this commercial, but there was an alternate version made:
Levi also put a separate ad out for the ladies, though this time there's no apartment wrecking:
Though ads depicting gender fluidity or trans identity are rarer, there are a few out there. The following is a Spanish IKEA ad:
The following is an Impulse Body Spray ad that definitely gives a nod to the gay community though certainly uses some stereotypes too:
Here's an ad voiced by British actress Joanna Lumley marketing an airline and its, well, focus on women's conveniences:
The following commercial from Centraal Beheer Insurance was famously banned for its different spin on the Adam and Eve story and its take on needing assistance when you don't get what you signed up for. Some in the LGBT community have found its somewhat stereotypical portrayal of a gay man less than admirable. Others have found it humorous. Some in the religious community also objected for its use of the Adam and Eve story. It is included here because of the debate it provoked:
The next ad features a new piece of mobile phone kit that means you can block out background noise. Thing is though, you might want check out what's going on behind you:
Finally, here is a quite moving credit ad that features a trans elder woman:
This small collection could not have been compiled as quickly or easily without the aid of the Best Gay Ad YouTube Channel. Click on over to see more LGBT-themed ads.
If you've seen any LGBT-inclusive ads not featured above you think deserve a mention, please tell us about them in the comments.
http://www.care2.com/
The following ad is from a campaign from Levi. Now, you might have thought you'd already seen this commercial, but there was an alternate version made:
Levi also put a separate ad out for the ladies, though this time there's no apartment wrecking:
Though ads depicting gender fluidity or trans identity are rarer, there are a few out there. The following is a Spanish IKEA ad:
The following is an Impulse Body Spray ad that definitely gives a nod to the gay community though certainly uses some stereotypes too:
Here's an ad voiced by British actress Joanna Lumley marketing an airline and its, well, focus on women's conveniences:
The following commercial from Centraal Beheer Insurance was famously banned for its different spin on the Adam and Eve story and its take on needing assistance when you don't get what you signed up for. Some in the LGBT community have found its somewhat stereotypical portrayal of a gay man less than admirable. Others have found it humorous. Some in the religious community also objected for its use of the Adam and Eve story. It is included here because of the debate it provoked:
The next ad features a new piece of mobile phone kit that means you can block out background noise. Thing is though, you might want check out what's going on behind you:
Finally, here is a quite moving credit ad that features a trans elder woman:
This small collection could not have been compiled as quickly or easily without the aid of the Best Gay Ad YouTube Channel. Click on over to see more LGBT-themed ads.
If you've seen any LGBT-inclusive ads not featured above you think deserve a mention, please tell us about them in the comments.
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